Social Media Marketing
Grow brands online with content, social strategy and paid campaigns — and learn to turn followers into customers across every major platform.
Overview
Social media is where brands are built, grown and discovered today. Social Media Marketing at IPMC teaches you how to plan content, build an audience and run paid campaigns that turn attention into real business results.
You'll learn the strategy and the day-to-day skills — creating content, mastering each platform, running ads, reading the analytics and using AI tools to work faster — and finish by planning a real campaign.
What you'll learn
- How to build a social media strategy
- Content creation and planning that converts
- Platform tactics for Facebook, Instagram, LinkedIn & TikTok
- Paid advertising and audience targeting
- Analytics, growth and community management
- AI tools to speed up your marketing
Course content
Set goals, define your brand voice and build a social strategy that works.
Create scroll-stopping content and plan it with a content calendar.
What works on Facebook, Instagram, LinkedIn, TikTok and X — and how to win on each.
Run and target paid campaigns that reach the right people and deliver ROI.
Measure what matters, grow your audience and build an engaged community.
Use AI tools to work smarter and plan a real, end-to-end campaign of your own.
Who it's for
This course is ideal for marketers, business owners, entrepreneurs, creators and anyone who wants to grow a brand or business online.
No prior marketing experience is required — just a brand or idea you want to grow.
Your certificate
On successful completion, you'll earn an IPMC certificate — recognised by employers across Ghana — plus a campaign plan you can put straight to work.
Grow brands online.
Enrol in Social Media Marketing, or talk to an advisor about the right course for your goals.